Job Description

Director of Growth Marketing

Location: North Liberty, IA — Full‑Time (Remote work may be an option)

Reports to: President

Functions you'll lead: (direct or via managers): Performance Marketing, Brand/Content, and Category & Promotions; partnership with eCommerce Operations and Sales.

The Role

Spotix is an eCommerce leader in Hearth, Patio, and BBQ products. We’re looking for a Director of Growth Marketing who owns profitable growth across paid, owned, and organic channels—someone who can set strategy, lead and grow a modern digital team, and turn first‑party data, creative, and product assortment into revenue. You’ll manage the marketing P&L, build high‑leverage programs (acquisition and retention), and uplevel our measurement so decisions are fast and data‑driven.

What you’ll do

Own the growth plan & budget

• Set a clear growth roadmap with quarterly Rocks; manage a channel budget across Paid Search/Shopping (incl. PMax), Paid Social/Video, Display/YouTube, Affiliates/Influencers, and testing into emerging/retail‑media opportunities.
• Manage contribution margin and blended MER/CAC→LTV , not just channel ROAS.
• Forecast, track, and reallocate spend dynamically based on demand, inventory, and margin.

Lead Performance Marketing

• Build a rigorous acquisition engine: value‑based bidding, audience and creative testing, and incrementality experiments.
• Oversee product feed health (GMC/Bing), custom labels (margin/inventory/promo), and coverage for Shopping and PMax.
• Ensure privacy‑resilient measurement: GA4, server‑side tagging, UTM discipline, and lift/incrementality testing.

Scale Owned‑channel revenue

• Grow Email/SMS into a major revenue share via lifecycle automation: welcome, browse/abandon, price‑drop, in‑stock, post‑purchase, replenishment, win‑back, VIP/loyalty and referral.
• Drive segmentation using first‑party data (RFM, lifecycle stage, category interest) and deliver creative that matches customer intent.

Raise organic demand & conversion

• Oversee Off-page SEO, content strategy, and some on-page components (buying guides, blogs, and video/UGC).

Merchandising & promotions

• Build an annual promo calendar with the Category & Promotions function; align with inventory health and margin guardrails.
• Use pricing tests and promo mechanics to maximize sell‑through without eroding profit.

Team, partners, & platforms

• Coach managers and specialists (Performance, Brand/Content, Category /Promotions); set crisp scorecards and career paths.
• Select and manage agencies/tech (ESP/CDP, feed mgmt, A/B testing, analytics/BI, review/UGC, attribution).
• Champion creative excellence—rapid iterations of ad concepts, video, and landing pages.

Compliance & brand

• Maintain brand consistency across channels; ensure CAN‑SPAM/TCPA/privacy compliance and accessible, inclusive content.

• Hit target MER while growing revenue and new customers .
• Email/SMS contribution increases meaningfully (e.g., +5 pts of revenue share) with automated flows carrying the majority.
• Shopping/PMax efficiency improves via feed quality and value‑based bidding; 
• \wasted spend from OOS/items with thin margin is reduced.
• A single source of truth dashboard and an experimentation roadmap are live.

What you bring

• 7–10+ years leading digital‑first eCommerce marketing with direct ownership of revenue and budgets; proven record scaling hardgoods or considered‑purchase categories.
• Deep hands‑on knowledge of Paid Search/Shopping (incl. PMax) and Paid Social/Video , and how to orchestrate them with Email/SMS, SEO/Content, and CRO.
• Fluency in GA4 , and first‑party‑data strategy; comfort with cohort/LTV analysis and incrementality testing.
• Experience managing product feeds and labels 
• Lifecycle expertise with modern ESP/CDP tools (Klaviyo).
• Strong team leadership: hiring, coaching, agency management, and cross‑functional execution with eCommerce Ops and Merchandising.
• Excellent planning, budget/forecasting, and communication; bias to action and experimentation.

Nice to have

• Background with B2B + B2C models, retail‑media networks, or marketplaces; analytics/BI skills helpful.

Why You Should Work at Spotix:

We offer competitive pay in a growing online landscape with a fun work environment and unique employee benefits – like Friday afternoon cookouts. We’re a team of talented and motivated individuals that have helped create a business from the ground up, all through intuition and hard work to seek positive, measurable results. If you are inspired by our mission, and are hungry to demonstrate your unique ability, then Spotix is the place for you.

Benefits Package:

• Employee Insurance Plan (Health (W/HSA option)
• Spotix 401K – 100% match up to 3% Contribution Max
• Long term disability, Short Term Disability
• Life Insurance
• Paid vacation & holidays
• Employee discounts on products
• Paid maternity/paternity leave
• Casual dress code

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