Job Description

Job Description

Job Title

Director of Sales – Hands-On Retail- Expansion

Position Overview

Stu’s Home Improvement Outlet is hiring a hands-on Director of Sales to lead every aspect of retail sales execution —from building sales processes to actively selling on the floor and driving multi-store expansion .

This is a working leadership role . You will coach, close deals, train, fix broken processes, and build a repeatable sales engine that scales across locations. If you are not comfortable being on the floor daily, this role is not a fit.

REQUIRED EXPERIENCE (NON-NEGOTIABLE)

Candidates must have :

• 3+ years of hands-on retail sales management experience
• Proven success actively selling while leading teams
• Experience in open-box, liquidation, scratch-and-dent, outlet, or closeout retail strongly preferred
• Experience selling big-ticket items (furniture, appliances, flooring, home goods)
• Track record of building SOPs, sales systems, and training programs
• History of hitting revenue goals through direct involvement , not just oversight
• What “Hands-On” Means HereYou are on the sales floor , not in an office
• You jump into sales when traffic spikes or deals stall
• You demonstrate closing techniques live
• You correct behaviors in real time
• You train by doing—not just by telling
• You lead by example every day
• Core Responsibilities1. Sales Execution & LeadershipActively sell and close high-ticket items
• Lead daily sales operations across the store
• Coach associates in real time
• Set and drive daily, weekly, and monthly sales targets
• 2. SOP Creation & EnforcementBuild, document, and implement:
• Customer greeting standards
• Furniture and appliance sales flows
• Objection handling scripts
• Pricing and margin protection rules
• Ensure every salesperson follows the same system
• 3. Team Development & AccountabilityTrain, coach, and develop sales staff
• Hold team members accountable to KPIs
• Address underperformance quickly and clearly
• Build a performance-driven culture
• 4. Expansion & New Sales StrategiesDesign sales systems that scale to:
• Multiple stores
• Higher inventory volumes
• Test and implement new sales drivers
• Prepare playbooks for new store launches
• 5. Lead Management & ConversionOversee and actively work:
• Walk-in traffic
• Phone inquiries
• Online and Marketplace leads
• Ensure follow-up discipline
• Maximize conversion and average ticket
• Key Metrics This Role OwnsDaily sales per associate
• Close rate
• Average transaction value
• Warranty and add-on attachment
• Lead response and follow-up compliance
• Ideal Candidate ProfileFloor leader, not a desk manager
• Builder of systems and people
• Comfortable with urgency and volume
• Strong closer who enjoys teaching
• Expansion-minded and execution-focused
• Compensation & Growth PathCompetitive base salary
• Performance-based bonus tied to store and multi-store growth
• Clear path to VP of Sales / Multi-Location Leader

Why This Role Exists

To build a scalable, hands-on sales engine that performs consistently across multiple locations without relying on ownership to close every deal.

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