Performance Marketing Manager Job at Entertainment Earth, Simi Valley, CA

M1VISXFwR2VXY2hJNGw2WXlTVGtrajlO
  • Entertainment Earth
  • Simi Valley, CA

Job Description

Why Entertainment Earth

We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.

Responsibilities:

Campaign Strategy and Execution

  • Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
  • Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
  • Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.

Performance Optimization

  • Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
  • Conduct A/B testing to refine targeting, messaging, and performance.
  • Evaluate attribution models and reporting to understand channel performance across the customer journey.
  • Provide actionable recommendations to improve efficiency and scale paid media results.

Agency and Cross-Functional Collaboration

  • Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
  • Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
  • Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
  • Provide input into the promotional calendar and product launch planning from a paid media perspective.

Website Optimization and SEO

  • Implement SEO best practices across site content, metadata, and product pages.
  • Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
  • Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
  • Align site updates with campaign and promotional priorities.

Analytics and Consumer Insights

  • Maintain reporting dashboards to track paid media performance and overall DTC results.
  • Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
  • Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.

Requirements

  • 4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
  • Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
  • Experience with SEO and website optimization including CRO and UI/UX improvements.
  • Familiarity with emerging platforms such as TikTok and Reddit a plus.
  • Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
  • Experience conducting consumer research, including surveys and competitive analysis.
  • Proficiency with Google Analytics and ecommerce platforms.
  • Highly organized with attention to detail and a proactive, problem-solving mindset.
  • Experience managing paid media budgets and agency relationships.
  • Knowledge of platform policies, privacy regulations, and industry best practices.

Our Core Values:

  • Leadership
  • Collaboration
  • Accountability
  • Data/Insight Driven
  • Diverse & Inclusive
  • Curious
  • Fun

Benefits of Joining the Team!

  • Discounts on your favorite collectibles!
  • Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
  • Medical/Dental/Vision Plans/Additional Optional Plans
  • Paid Time Off plus Holidays
  • 401(k) matching plan, educational reimbursement and much more!

Job Tags

Work at office, Shift work,

Similar Jobs

Jennmar

Floor Hand Job at Jennmar

 ...with equipment they are qualified to operate such as hand tools, power tools and heavy equipment. This position requires the ability to...  ...area* Work on the Rig floor* Operate high pressure power washing equipment* Set well equipment at well locations* Load/unload... 

LancasterSearch

Associate Pastor - Trinity Gulfport (Gulfport, MS) Associate Pastor Job at LancasterSearch

 ...in expanding Christ's kingdom through evangelism and discipleship. This person will work collaboratively with lay volunteers and ministry staff to develop and implement Trinity's vision and overall mission. This role will also help our church champion a culture of relational... 

IDR Healthcare

Middle School Special Education Teacher Job at IDR Healthcare

 ...Job Description IDR Healthcare is seeking a School Services Special Education Teacher for a travel job in Colorado Springs, Colorado. Job Description & Requirements ~ Specialty: Special Education Teacher ~ Discipline: School Services ~ Start Date: ASAP... 

Fairbanks Resource Agency

Custodian Janitor JAN (Night Time) Job at Fairbanks Resource Agency

 ...Agency has positions available for custodian on one of four federal contracts to include Eielson Air Force Base, BLM and Federal Building as...  ...trash in assigned locations. 2. Sweeps entryways and cleans walk-off mates. When appropriate, removes snow from entrances... 

Advance - Global Australian Professionals

Mechanical Assembler Job at Advance - Global Australian Professionals

 ...Job Description Mechanical Assembler As a Mechanical Assembler you will be preforming a variety of electro-mechanical assembly operations on assemblies or sub-assemblies. Adjusting, trimming, and fitting part to moderately close tolerances. Working from...