Job Description

THE GREAT is seeking candidates with specific experience in the fashion space for the role of Social Media & Content Manager. The Social Media & Content Manager will be responsible for building community engagement while overseeing creative assets on all social media channels by building a comprehensive social strategy and leading the execution of innovative and engaging social media campaigns. 

This role manages our social content calendar to maximize brand reach, engagement, and grass-roots efforts while working across all creative disciplines to bring the brand vision and voice to life as it relates to brand pillars, mission, and product strategies. This position requires a gifted storyteller with the skill to drive authentic engagement on all platforms.

This role reports to the Director of Brand Marketing and will work closely with the Head of Creative. 

Responsibilities: 

Social Strategy & Brand Creative 

• Work cross-departmentally to build a compelling social media strategy and posting cadence across all social channels, aligning with collection launch schedules. 
• Collaborate with the creative & marketing team on the planning and execution of all social assets to ensure on-brand storytelling and seamless execution. 
• Serve as a core content producer for the brand: brainstorming, pitching, and developing content ideas that drive brand buzz, cultural relevance, and community engagement. 
• Concept, produce, shoot, and edit social-first content including Reels/TikToks, behind-the-scenes moments, product highlights, founder-led storytelling, and community-focused features. 
• Responsible for the orchestration and execution of visual assets for the brand across all social platforms. 
• Create and manage library of internally generated assets: developing visuals, mood boards, inspiration pulls, and imagery that supports compelling storytelling. 
• Manage creative and social needs based on THE GREAT.’s marketing calendar, working closely with the wider marketing and creative teams to bring the co-founders’ vision to life. 
• Create a monthly social content calendar aligned with the brand’s marketing efforts. 
• Define the brand voice and identity on social to be carried out across brand social media channels. 
• Contribute to the creative writing of social posts and stories. 

Founder Social Support

• Assist in managing the founders’ Instagram accounts as part of the broader brand ecosystem. 
• Plan and differentiate tone, content, and storytelling style between the brand channels and each founder’s individual accounts. 
• Support the founders with content creation, ideation, and daily posting needs, ensuring personal storytelling aligns with brand ethos while maintaining an authentic first-person voice. 
• Manage and update ShopMy accounts in collaboration with founders, including product selections, content recommendations, and ensuring alignment with current collection priorities. 
• Execution, Analytics & Community Management 
• Identify new opportunities for original social content relative to industry trends. 
• Test and measure new content types, formats, and posting strategies to optimize organic reach, engagement, and follower growth. 
• Use insights and performance data to recommend ongoing adjustments to content strategy. 
• Oversee reporting and analyze the performance of social media initiatives including channel growth, impressions, engagements, referral traffic, and conversions; create regular reports for internal leadership. 
• Understand and monitor social media metrics and advise on new platforms that could contribute to conversion and engagement. 
• Lead the daily publishing and boosting schedule and monitor analytics across all platforms. 
• Responsible for daily social media management including asset creation, posting, reposting, and community management (including weekends & holidays unless otherwise discussed). 
• Coordinate with the customer service team on social listening and response strategy. 
• Participate in photoshoots, events, and in-office moments to provide onsite social media coverage. 
• Define tactics to support a full omnichannel brand experience on social that echoes the brand’s retail presence. 
• Collaborate with the wider marketing and creative team on an integrated influencer & social strategy. 

Ideal Candidate Qualities: 

• All candidates must be prepared to present a portfolio of work
• Creative, brand-obsessed thinker with a strong instinct for storytelling, visual identity, and cultural relevance. 
• 5+ years of professional experience in social media marketing, community management, and content creation. 
• Los Angeles based
• Expert knowledge of all major social media platforms and their best practices/trends. 
• Ability to tell compelling stories through posts, video, and imagery; willingness to experiment and pivot. 
• Proven history developing and managing strategies and campaigns to grow social media audiences and engagement. 
• Experience with Illustrator and Photoshop. 
• Experience shooting and editing short-form video content for social. 
• Strong familiarity with social media analytics tools. 
• Strong writing and editing skills with storytelling instincts and the ability to maintain distinct tones across multiple accounts. 
• Excellent communication and collaboration skills. 
• Enthusiasm, creativity, patience, good judgment, and flexibility. 
• Ability to work well under pressure autonomously and as part of a team. 
• Insights on the latest digital trends and best practices. 
• Experience crafting, packaging, and scheduling messages for major social media platforms; digital analytics experience a plus. 

Additional Information

• Competitive Salary, PTO & Benefit Plans
• Medical, dental, and vision insurance 
• 401k with employer match 
• Generous clothing discount

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