Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible petownersbudget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
As a member of the Digital Marketing Email & SMS team,youllhave the opportunity to make an immediate impact on the rapid growth of our company.Youllalso work with the Email Marketing Manager and marketing stakeholders tooptimizeand continuously improve the reporting and documentation process. You will work with a team of marketers deliveringan exceptionalexperience for our members and strong results for our business, in a high-performingenvironment.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Responsibilities:
Building email assets, campaigns, and journeys in Marketo to supportretentionbusiness needs.
Partner with the Email Marketing Manager, Customer Marketing and IT stakeholders to launch,maintain, and evolve triggered and transactional email & text programs.
Identifyingdata needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family.
Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions.
Provide thorough quality assurance of emails and texts pre-delivery, across mobile and desktop variants, and use best practices for email delivery.
Translate business goals intoaccuratecampaign requirements and plans, including coding emails and SMS/MMS, building segmentation & targeting logic, setting up automations,identifyingdynamic content requirements, and driving continuous improvements within the Adobe Marketo platform.
Provide reporting on campaign & program performance as well as insights and recommendations
Qualifications:
2+ years of Marketo experience or other ESP building andoptimizingcampaigns
Prior experience with Twilio or other enterprise-level messaging services
Preferred email coding knowledge (HTML, CSS)
Ability to work independently and manage multiple projects under tight deadlines.
Familiarity with project management software such as Asana, Wrike, or JIRA.
Experience working on multivariate or multiregional campaigns.
Working knowledge of web analytics tools, experience
Skills:
Use data to make decisions and drive performance
Leverage experience to drive innovation
Thrive in afast pacedenvironment and adapt quickly to change
Keep an eye on the details
Seamlessly manage several projects at once
Marketo Velocity Script knowledge is a plus
Compensation:
Thesalaryfor this positionstarts at$80,168.40, on a full-time schedule.
Along with base salary,Trupanion employees may be eligible for monthly bonuses.
We want all employees to be invested inTrupanionssuccess, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
Benefits and Perks:
Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
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